keep PART 1910—SPECIFICATIONS, STANDARDS, AND OTHER PURCHASE DESCRIPTIONS
Regulation governing the use of brand names in federal procurement solicitations for the Broadcasting Board of Governors. Requires 'brand name or equal' descriptions, specifies essential characteristics only, mandates approval for brand name usage, and provides evaluation procedures to promote competition while meeting government needs.
Promotes competition and prevents procurement favoritism by requiring 'or equal' descriptions and essential characteristics specifications. The modest administrative burden on contracting officers generates significant benefits: lower costs for taxpayers, equal opportunity for suppliers, and reduced risk of regulatory capture in procurement. Removing it would enable brand-specific purchases that exclude competitors and increase costs.